In the aftermath, of Covid-19 people were naturally hesitant to fly again. The campaign is rooted in nostalgia encouraging and immersing people in the memories of their previous travels, reminding them to 'Fly Again'. In the first phase of the campaign we targeted a travel-enthusiast couple and used their images all over hoardings, newspaper and online ads calling them out to fly again.
In the second phase we opened this to a larger audience by including individual, friends and family travel.
Art direction for the photoshoot to highlight IndiGo's efforts in driving the Covid-19 vaccination for their entire crew and staff.
'India by IndiGo' campaign highlights the exhaustive flight routes all across India by levaraging the different festival foods that IndiGo offers on their in-flight menu. The visuals are inspired by the India's maximalist aesthetic.
Quick snippets of different festivals to encourage people to take flights.
Illustration design for "6E Wedding charter"
Visuals made to celebrate 'Engineer's day' in 2020 and 2021
Visual design for IndiGo's different airport activations that live on online ads, boarding passes, printed flyers and digital platforms