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&frnds has developed a technology platform that helps in an efficient nationwide distribution of FMCG for emerging market countries. To help them understand the Indian market, I was part of the team that assisted in conducting primary research and synthesize the findings, including fleshing out the UX/UI of the digital interface leveraging rapid prototyping.
Role: Information design + Research + UX/UI
Credit: Quicksand design studio
The primary reserach took place across tier 1, 2 & 3 cities in North India and the last mile consumer in a rural area. Wholesalers and distributors of FMCG brands were identified in these areas and we interacted with them to understand the current ecosystem of their set-up.
We tried to identify how the primary mode of transport and payments changed across these areas including the advantages and limitations that each of the methods posed.
A visual synthesis of the findings from our research
In the initial stages of the exising digital platform deployed in the Indonesian market, I was part of quick rapid prototyping sessions that was shaped by real-time feedback from the team on ground. Below is a flow for onboarding new wholesalers on the platform.