Wild Harvest, a leading supplier of food-grade Mahua flowers, needed a brand identity highlighting their collaboration with indigenous communities for ethical and scientific harvesting. Through working with the founder, the brand was visually positioned to reflect ‘community’ and ‘modernity,’ resulting in a logo design that celebrates heritage while embracing progress.

Role: Brand Identity & Application

The Mahua flower's cultivation in India has a long history, which was severely impacted by the British Act of the 1850s. This brand identity pays homage to the tribal communities that have preserved the nutritional benefits and traditional applications of Mahua flowers. The logo features a custom typeface inspired by the native languages of the tribes in Jharkhand, the origin of Mahua flowers.